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Hublot is a story of fusion. The firm was founded in 1976 by Italian Carlo Crocco, but did not debut their first watch until 1980. The time was spent developing the first ever natural rubber strap to be put on a watch. It continued quietly as a well known among those who know watch, a casual timekeeper for the super yacht crowd, until 2003. This is when the legendary Jean Claude Biver joined the picture and became CEO. His first release was the Big Bang, named after the cosmic explosion that created life in the universe. The Big Bang was an instant success, much like the original Hublot, and they have continued on that trajectory ever since.