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About Us

OJ Whatley is a watch industry veteran with 20 years of experience in the pre-owned and online watch sales space. He pioneered the idea of luxury watch sales online with his company, Watch-U-Want in the early 2000s. He built that business into a success and sold to the behemoth eventually known as Watchbox.

                   

 

 

Paul Erhardt is a watch industry business and brand management professional with 15 years of experience spanning retail, after-sales, distribution, and brand management. His first assignment was an after-sales coordinator with a prominent luxury retailer in South Florida, before moving on to work for such brands as Tourneau/Patek Philippe, Hublot, JEANRICHARD, Maurice Lacroix, and Montblanc. He has advised and implemented brand launch concepts, distribution turnaround, and marketing/advertising in the digital age.   

 

 

OJ and Paul came together to form Second Time with the goal to source some amazing watches at unbeatable prices.  Transparency was a key, so all products are photographed in their actual condition (no Photoshop to improve condition), shown with all included accessories (don't just take our word for it), and with comparable pricing when applicable.  Education, both to our customers and for ourselves, is an important part of making any luxury purchase, so we make ourselves available to our clients.  Whether it's to discuss the latest moves in the pre-owned market, or answer a question about what a tachymeter is, feel free to contact us and throw some conversation our way!